Point dan shoot!

Dalam temu bual antara laman Peta Pixel dengan Pengurus Produk Apple dan iPhone, Francesca Sweet dan Naib Presiden Kejuruteraan Perisian Kamera, Jon McCormack mendedahkan falsafah di sebalik rekaan kamera iPhone.

Dalam temu bual itu mereka menjelaskan, kamera iPhone bukan hanya sekadar pada lensa dan sensor, tetapi juga melibatkan keseluruhan keupayaan memproses imej fotografi menerusi gabungan cip pemprosesan dan perisian.

Apple juga mahukan pengguna lebih menumpukan pada merakam detik gambar itu dirakam.

As photographers, we tend to have to think a lot about things like ISO, subject motion, et cetera. And Apple wants to take that away to allow people to stay in the moment, take a great photo, and get back to what they’re doing.” Jon McCormack.

Jon McCormack juga menambah, pada masa yang sama mereka sebolehnya mahu meringkaskan proses merakam dan menyunting gambar.

We replicate as much as we can to what the photographer will do in post. There are two sides to taking a photo: the exposure, and how you develop it afterwards. We use a lot of computational photography in exposure, but more and more in post and doing that automatically for you. The goal of this is to make photographs that look more true to life, to replicate what it was like to actually be there.”

Beliau juga menegaskan bahawa apa yang paling penting adalah dapat menghasilkan sesuatu imej sama sepertimana apa yang terpapar ketika itu.

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